Google Earth: Creation Tools

Google Earth launched their new product, creation tools, which allows users to create their own custom immersive story. I created a series of videos for the launch. These videos teach users where the new icon lives, highlight top features of the tool, and showcase some of the amazing stories users have created using the tool.

The video announcing the launch of creation tools.
This was one of Google Earth's most shared and engaged with Twitter posts of 2019.

Launch video for Google's Instagram stories

I pulled the main icons and buttons from within creation tools and highlighted them through simple animations. The blue in the background is Google Earth's brand blue.

In addition to announcing the launch of the new creation tools, Google Earth wanted to showcase some of the stories created by their users. I created an easily replicable video template (below) for these user-generated stories, carrying through the same branding applied to the launch video.

You may also like